King’s House – Influence of the Imagery

King’s House –  Influence  of the Imagery
view from Grand Avenue towards the sea

King’s House, Hove seafront – Comparisons of initial and current images

I wrote previously about the initial design proposals for this key seafront site at the seafront end of Grand Avenue in Hove –

Although we welcomed the proposals overall, particularly in relation to the conversion of King’s House itself, we were disappointed on two grounds :

1. the designs for the two new buildings – one in Grand Avenue and the other on the empty site in Second Avenue, seemed unsympathetic both to King’s House itself and to The Avenues Conservation Area within which the King’s House site is located;

2. consultations with the Conservation Advisory Group (CAG) occurred far too late in the design process – some considerable time after the earlier consultations with Design South-East and the Council’s Heritage Team, both of which pointed the developers, Mortar Nova in the direction of a modern design – inappropriately in our view after viewing the initial proposals.

We acknowledge this delay was not Mortar Nova’s fault – they had apparently tried to arrange a presentation to CAG at an earlier date.

Nevertheless we would have preferred a design which picked up important visual references from King’s House and the villas in Second Avenue, in terms of appearance, scale, character, proportion and form, which we think would have resulted in new buildings which would have fitted more sympathetically into the Conservation Area and related better to King’s House.  After all, this is a very important and prominent site in a key location on Hove seafront.

view from Grand Ave to sea


Discussions with Mortar Nova

We had a number of discussions with the Mortar Nova and their architects Crowther Associates, at which we expressed these views, but it seemed then that our comments were received too late in the process to have any effect on the design proposals, which were well advanced at that stage.  We were assured though by Mortar Nova that the final designs and images would look much better than the initial proposals that we had been shown.

Planning Application proposals
The planning application has now been lodged, (BH2018/00868), and I have to say we have been pleasantly surprised. The CGIs (Computer Generated Images) shown in the planning application documentation show a big improvement over the initial proposals.

initial proposal: view from Grand Avenue, left – planning application: view from Grand Avenue, right

In Grand Avenue the new building appears to be much more polite, and relate better to King’s House and the existing tall buildings to the north of the site than the earlier drawings indicated.  The view shown above looking down Grand Avenue (which was not included in the initial proposals), shows this well.

early view from Second Avenue
initial proposal: view from Second Avenue

In Second Avenue, the new building also relates better than the earlier design to the scale and appearance of the existing villas adjacent to the site – see the view below looking down Second Avenue towards the sea.

It is interesting how a few relatively minor changes to the images can make such a significant difference to the acceptability or otherwise of a new building proposal.  Although not much has changed in terms of height, massing and bulk, the visual effect of the latest proposals submitted for planning approval is quite different.


planning application: view from Second Avenue
Comparison between the earlier and final images – when you compare the initial and final proposals on the images, the main differences are:
  • much improved colour and texture of the brickwork;
  • addition of the detail to the brick cladding where the horizontal banding is  emphasised which picks up on the strong horizontal banding on King’s House itself;
  • the scale and spacing of the window openings relates much better to the window layout on King’s House than was previously apparent;
  • the top floor treatment on both new buildings is better articulated, more elegant and less dominant than it appeared on the initial drawings.
  • the additional context information which shows the detail, the proportions, materials and scale of the adjacent existing buildings in both Grand and Second Avenues.
view to sea from 2nd Ave
planning application: view towards sea from 2nd Avenue

Our Verdict

We now feel much happier that these proposals will result in an overall enhancement to the area – which is of course one of the key criteria in evaluating whether new buildings in Conservation Areas are acceptable or not.


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